天津体育学院学报2024，Vol.39Issue(4)：397-404,8.DOI:10.13297/j.cnki.issn1005-0000.2024.04.004
数字技术赋能下的沉浸式体育消费推进路径研究
Promotion Path of Immersive Sports Consumption Empowered by Digital Technology
摘要
Abstract
The development of the digital economy is driving the deep integration of sports products,services,and digital technology,innovating the supply content and form of traditional sports markets,and the immersive sports consumption market is quietly emerging.The literature、observation、interview and theoretical analysis methods are used in the study.It defines the concepts of immersive sports and immersive sports consumption based on the"flow theory".It divides immersive sports consumption from two aspects:the content and form,purpose of the participation experience.The supply characteristics of immersive sports consumption are summarized as follows:digital technology integration,virtual reality integration,high mental embodiment,and product focus on youth;It is proposed that the development path of immersive sports consumption in the future should be based on the deepening of vertical research development and horizontal inclusive coverage,and comprehensively promote the five strategic layouts of institutional chain,value chain,industrial chain,regional chain and mass chain.关键词
沉浸式体育/数字技术集成/虚拟现实/沉浸式体育消费/数字经济Key words
immersive sports/digital technology integration/virtual reality/immersive sports consumption/digital economy分类
社会科学引用本文复制引用
周结友,刘婉亭..数字技术赋能下的沉浸式体育消费推进路径研究[J].天津体育学院学报,2024,39(4):397-404,8.基金项目
国家社会科学基金项目(项目编号:19BTY098) （项目编号:19BTY098）
