数字技术赋能下的沉浸式体育消费推进路径研究OA北大核心CHSSCDCSSCICSTPCD

The development of the digital economy is driving the deep integration of sports products,services,and digital technology,innovating the supply content and form of traditional sports markets,and the immersive sports consumption market is quietly emerging.The literature、observation、interview and theoretical analysis methods are used in the study.It defines the concepts of immersive sports and immersive sports consumption based on the"flow theory".It divides immersive sports consumption from two aspects:the content and form,purpose of the participation experience.The supply characteristics of immersive sports consumption are summarized as follows:digital technology integration,virtual reality integration,high mental embodiment,and product focus on youth;It is proposed that the development path of immersive sports consumption in the future should be based on the deepening of vertical research development and horizontal inclusive coverage,and comprehensively promote the five strategic layouts of institutional chain,value chain,industrial chain,regional chain and mass chain.