数字化背景下中国体育文化的新媒体传播研究OA北大核心CHSSCDCSSCICSTPCD

With the digital age arriving,Chinese sports culture has been seeing new strategic significance,and new media is serving as an important platform for it to gain stronger explanatory power.In this research,literature review and critical analysis are conducted to study the strategic significance of digitalizing in Chinese culture sports,and thus propose ideas on its spread pathways via new media.It is believed that the strategic significance of digitalizing Chinese sports culture exists in helping boost socialism culture,establish international cultural order,and increase national cultural security.However,the media carriers lack professional competence,that certain content goes against the advocacy from authoritative culture,that most information is spread in fragments,and that cognitive bias widely affects foreign audience,which is dragging down the digitization of sports culture.In view of the above,it is suggested that greater efforts be put into the cultivation of new media personnel,that regulations on new media content spreading should be created,that reputable new media brands should be established,and that innovative approaches should be adopted in external publicity.