健康发展与政策研究2024，Vol.27Issue(1)：15-20,6.DOI:10.12458/HDPR.230345
山东省大学生无偿献血激励偏好研究
Incentive preferences for voluntary blood donation among college students in Shandong Province
摘要
Abstract
Background To measure incentive preferences for voluntary blood donation among college students in Shandong Province and offer insights for developing more targeted retention and recruitment strategies for voluntary blood donors.Methods This study utilized a discrete choice experiment(DCE),and five attributes were identified using qualitative and quantitative methods:health check,privileged receiver,donation gratitude,travel time,and little gifts.A D-optimal design was developed using SAS software.A total of 193 questionnaires were collected in Jinan,Heze,and Yantai cities via in-person interviews.The mixed logit regression model was used to estimate incentive preferences.Results 175 respondents were included.Priority was given to privileged recipients when it came to incentive preferences among college student donors,followed by little gifts and travel time.Respondents were willing to sacrifice 45.91 yuan to designate their immediate relatives as privileged recipients.The acceptance rate declined by 18.2%when donation gratitude shifted from badge/certificate to school recognition.Conclusion Blood service organizations should formulate more specific retention and recruitment measures according to the blood donation incentives preferred by college student donors.To increase the frequency of blood donations and gradually transit college students into regular donors,some incentives including offering transferable health checkups,getting feedback from students on their favorite little gifts,and arranging blood donation vans to campus should be taken into consideration.关键词
无偿献血/激励措施/离散选择实验/大学生Key words
Voluntary blood donation/Incentives/Discrete choice experiment/College student分类
医药卫生引用本文复制引用
翟培聪,王玉,路立勇,李顺平..山东省大学生无偿献血激励偏好研究[J].健康发展与政策研究,2024,27(1):15-20,6.基金项目
山东省医药卫生科技发展计划项目(202015021260) （202015021260）
