智慧农业导刊2024，Vol.4Issue(17)：106-110,5.DOI:10.20028/j.zhnydk.2024.17.025
英德红茶产业高质量发展的问题与对策研究
摘要
Abstract
Yingde black tea is a famous specialty brand in Guangdong Province,but at the same time,its industrial development is also faced with many challenges,such as insufficient brand influence,imperfect industrial chain and so on.In order to actively deal with such problems and promote the high-quality development of the black tea industry in Britain and Germany,this paper puts forward the corresponding countermeasures on the premise of in-depth investigation and research.First of all,it is necessary to strengthen the brand construction of Yingde black tea by means of scientific guidance and cultivation of high-quality tea by the government.Secondly,it is necessary to improve the industrial chain of Anglo-German black tea by further strengthening the standardization of production,processing,packaging and sales,optimizing the allocation of resources and promoting win-win cooperation among enterprises.Third,it is necessary to improve the added value and market competitiveness of products through in-depth excavation and utilization of local tea resources and deep integration with the secondary and tertiary industries.Through the implementation of the above measures,efforts should be made to achieve high-quality development of the black tea industry in Britain and Germany.关键词
英德红茶/高质量发展/品牌建设/发展对策/产业价值Key words
Yingde black tea/high-quality development/brand building/development countermeasures/industrial value分类
管理科学引用本文复制引用
卢晶晶..英德红茶产业高质量发展的问题与对策研究[J].智慧农业导刊,2024,4(17):106-110,5.基金项目
云南森林资源培育与利用协同创新中心资助项目(51400604) （51400604）
云南省农业基础研究联合专项资助项目(2018FG001-056) （2018FG001-056）
