染整技术2024，Vol.46Issue(8)：62-67,80,7.
用户需求洞察下的丝绸服饰品牌设计路径研究
Research on the design path of silk clothing brands based on user needs insights
摘要
Abstract
The rapid iteration of user demands diverse user needs,while user demand data-driven approaches lead traditional silk apparel design modes to shift towards data-driven design.To address the issue of inaccurate designs caused by variations in user demands in the era of big data,the target user demand data of silk apparel brands is taken as a start-ing point,and user data is used as auxiliary knowledge for silk clothing design from the perspective of integrating data and design thinking.So that a design framework centered around user data is established.Utilizing user data to drive innovative development in the design of silk clothing brands,in order to improve the accuracy and efficiency of design,assist in the preliminary market research of silk clothing brands,and subsequently provide related design decision-making services.关键词
用户需求/数据思维/设计思维/数据分析/丝绸服饰Key words
user demands/data thinking/design thinking/data analysis/silk apparel分类
管理科学引用本文复制引用
陈雨琦,朱伟明,顾小燕..用户需求洞察下的丝绸服饰品牌设计路径研究[J].染整技术,2024,46(8):62-67,80,7.基金项目
浙江省科技厅软科学项目(2024C35075) （2024C35075）
