数字古籍视频中用户参与的组态效应OACSSCICSTPCD

Digital ancient book video realizes the effective combination of digital media technology and historical books.Exploring the user participation behavior of digital video of ancient books will effectively help the deep protection of ancient books,which is of great significance to promote the popularization and dissemination of ancient books.This study takes 26 532 user reviews on the first season of China in Classic Books as the research object,draws on the cognitive-affective personality system theoretical framework,and combines topic models to construct a configuration analysis framework of the user participation behavior in digital ancient book video.Then,it uses the fuzzy set qualitative comparative analysis method to obtain the configuration paths that affect the user participation behavior in digital ancient book video,thereby inducing the corresponding configuration modes.The study shows that there are six configuration paths that reaching the same goal by different ways in the user participation behavior in digital ancient book video,which can be further summarized into three different configuration modes of user participation behavior:situational-cognitive-oriented,comprehensive-oriented,and situational-emotional-oriented.Finally,it provides practical enlightenments for better content generation of digital ancient book video and the protection and inheritance of excellent cultural classics in ancient book protection units.