摘要
Abstract
To explore the cause of discontinuous use behavior of users in social Q&A community and the logical relationship between different factors will help reduce users'discontinuous use behavior,increase the stickiness and participation,and then promote the sustainable and healthy development of social Q&A community.Taking Zhihu,a representative social Q&A community,as an example,data are collected through semi-structured interviews,and the qualitative research method of grounded theory is applied to encode and analyze the data.The corresponding concepts and categories are extracted,and the influencing factors model of users'discontinuous use behavior in social Q&A community is constructed based on the stimulation-organism-response model.The study finds that environmental stimulation,social stimulation,and situational stimulation,as external stimuli sources,will directly lead to cognitive stress and emotional burnout of users,and users have to escape when they are physically and psychologically affected by multiple stimuli.In addition,boundary conditions play a restrictive role in the influence relationship between stimulation and organism,and on the other hand,they have a direct impact on users'discontinuous use behavior.关键词
社会化问答社区/非持续使用行为/影响因素/扎根理论/刺激-有机体-反应模型Key words
Social Q&A Community/Discontinuous Use Behavior/Influencing Factor/Grounded Theory/S-O-R Model分类
社会科学
