在线社区用户的说服交流与态度转变研究OA北大核心CHSSCDCSSCICSTPCD

[Purpose/Significance]The process of communication and persuasion in online communities influences and shapes individuals'attitudes and perceptions,but how persuasion works in online communities and promotes attitude change remains to be solved.[Method/Process]This paper selected the Change My View(CMV)sub-community on Reddit as the research site,and adopted a qualitative text analysis method to explore the mode of persuasion communication behavior and at-titude change of online community users.[Result/Conclusion]This study summarizes different argumentation structures and interaction patterns,and finds three approaches to attitude change.The results of this study are of great value to enrich the theoretical models of online persuasion and explore effective modes of persuasion communication and interaction.