西南林业大学学报2024，Vol.8Issue(8)：39-45,7.
区域品牌安溪铁观音促进共同富裕的机制和成效研究
Study on the Mechanism and Effect of Regional Tea Brand Anxi Tieguanyin in Promoting Shared Prosperity
摘要
Abstract
This paper takes Anxi Tieguanyin,a very representative regional tea brand as the research subject.The case analysis method explores the intrinsic mechanisms and effects of regional branding on promoting shared prosperity.The results indicate that building distinctive agricultural regional brands based on local resource advanta-ges can enhance product premium,facilitate high-quality industrial development,and drive regional economic growth.Combining the non-exclusive nature of regional brands and refining the mechanism for shared interests helps increase farmers'willingness to participate in brand development,enabling them to share brand dividends.This,in turn,accelerates integration with modern agriculture,ultimately achieving the goal of shared prosperity.关键词
共同富裕/茶叶品牌/产业发展/利益联结Key words
common prosperity/tea brand/industrial development/benefit linkage分类
管理科学引用本文复制引用
朱晴,刘丰波..区域品牌安溪铁观音促进共同富裕的机制和成效研究[J].西南林业大学学报,2024,8(8):39-45,7.基金项目
福建省社会科学基金项目"后扶贫时代福建茶叶区域品牌的农户参与和贫困治理"(FJ2021B151)资助 （FJ2021B151）
福建省创新战略研究项目"数字经济时代福建省农产品区域品牌治理优化研究"(2021R0035)资助. （2021R0035）
