西南林业大学学报2024，Vol.8Issue(8)：62-68,7.
城市主题公园文化空间多重建构对游客消费意愿的影响机制
Influence Mechanism of Multiple Construction of Cultural Space on Tourists'Consumption Willingness in Urban Theme Parks
摘要
Abstract
The example of the Yunnan Ethnic Village illustrates the interrelationship among spatial perception,cultural identification,and consumer willingness of visitors to urban theme parks.It explores the multi-layer con-struction of ecological and ethnic cultural spaces in urban theme parks,as well as its impact mechanism on visitor consumption intentions.Based on the ABC attitude theory,using the'cognition-emotion-behavior'framework,a hy-pothesis model for visitor spatial perception,cultural identification,and consumer willingness is developed,and the structural equation model of least squares is used for testing.The results indicate that the perception of visitors to the multi-level reconstruction of ecological and ethnic cultural spaces in urban theme parks has a significant positive impact on their cultural identification and consumer willingness;cultural identification has a significant positive im-pact on their consumer willingness;and cultural identification plays a mediating role between visitors'spatial per-ception and consumer willingness.Therefore,the generation of visitor consumption intentions in urban theme parks is influenced by their spatial perception and cultural identification.关键词
城市主题公园/生态/文化空间/消费行为/影响机制Key words
urban theme park/ecology/cultural space/consumer behavior/influence mechanism分类
管理科学引用本文复制引用
范建荣,丁靖,杨茜好..城市主题公园文化空间多重建构对游客消费意愿的影响机制[J].西南林业大学学报,2024,8(8):62-68,7.基金项目
国家自然科学基金项目(4220011621)资助 （4220011621）
云南省"兴滇英才支持计划"项目资助. （）
