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数智时代动态交互广告设计策略创新研究

曹方豪

鞋类工艺与设计2024,Vol.4Issue(15):39-41,3.
鞋类工艺与设计2024,Vol.4Issue(15):39-41,3.DOI:10.3969/j.issn.2096-3793.2024-15-013

数智时代动态交互广告设计策略创新研究

Innovative Research on Dynamic Interactive Advertising Design Strategies in the Digital Age

曹方豪1

作者信息

  • 1. 湖南外贸职业学院,湖南 长沙 410200
  • 折叠

摘要

Abstract

After entering the era of digital intelligence,the speed of technological development continues to accelerate,and the combination of advertising and interactive technology promotes innovative development in advertising design.Looking at the current situation of dynamic interactive advertising design,there are still many problems that have not fully demonstrated the value of digital technology.Based on this,this article introduces the characteristics of the digital age,points out the main forms of dynamic advertising in the digital age,and proposes innovative strategies for dynamic interactive advertising design in the digital age.

关键词

数智时代/动态交互广告/创新设计

Key words

the era of digital intelligence/dynamic interactive advertising/innovative design

分类

社会科学

引用本文复制引用

曹方豪..数智时代动态交互广告设计策略创新研究[J].鞋类工艺与设计,2024,4(15):39-41,3.

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