摘要
Abstract
In the digital era,various advanced technologies and means emerge in an endless stream,and all industries have ushered in new development opportunities,and the non-heritage,cultural and creative industry is no exception.In recent years,under the promotion of technology,the exchanges between countries have become more and more close.Under the continuous collision and integration of cultures,some Chinese people blindly worship western culture,and the importance of the inheritance of local intangible cultural heritage has become more prominent.At present,many non-cultural designers have a certain understanding of the application of digital technology,and also try to integrate digital technology into the design of non-cultural products.However,there are still many problems in the specific practice process,so that the value of non-cultural products has not been fully reflected.Based on this,this paper introduces the characteristics of non-creative products in the digital era,points out the necessity of innovative design of non-creative products in the digital era,and puts forward the path of innovative design of non-creative products in the digital era.关键词
数字化时代/非遗文创/产品特色/设计创新Key words
digital age/non-heritage creation/product features/design innovation分类
社会科学
