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基于城乡融合视角的乡村康养产业发展研究

梅雪莹 贾新平 唐玲 贾俊丽 罗海蓉 曹璞渊

江西农业学报2024,Vol.36Issue(7):80-88,134,10.
江西农业学报2024,Vol.36Issue(7):80-88,134,10.DOI:10.19386/j.cnki.jxnyxb.2024.07.013

基于城乡融合视角的乡村康养产业发展研究

Research on Rural Health Care Industry Development Based on Perspective of Urban-rural Integration

梅雪莹 1贾新平 1唐玲 1贾俊丽 1罗海蓉 1曹璞渊1

作者信息

  • 1. 江苏省农业科学院 休闲农业研究所,江苏 南京 210014
  • 折叠

摘要

Abstract

In the context of initiative of rural revitalization and Healthy China,the rural health care industry,as an industrial model that meets the diverse wellness needs of urban and rural residents,is an important gripper to promote the upgrading of rural industries.At present,rural health industry is entering a golden period of development,but the systematic and deep theoretical research is insufficient.Based on this,this study analyzes the effect characteristics,generation mechanism,practice types and practice direction of rural health industry from the perspective of urban-rural integration.The results show that the rural health care industry is a comprehensive industrial complex that integrates multiple formats,with the characteristics of territorial differences,full lifecycle,high integration,welfare and organizational synergy.It is an important way to promote the exchange of production factors between urban and rural areas,mutual assistance for elderly care among residents,and complementary spatial functions.As an emerging industry,the rural health care industry is flourishing under the support of government policies,the drive of comfortable resources,the promotion of industrial integration and the drive of multiple demands,and specifically presents four practical types including ecological resource type,cultural tourism empowerment type,rural sojourn type and medical care type.In order to solve the practical dilemma of rural health care,it is necessary to focus on the aspects of brand cultivation,intelligent management,medical and wellness services,and factor guarantee,and promote the upgrading of the whole chain of rural health care industry,multi-scene construction and multi-interest connection around the concept of industrial integration,age-friendly and common prosperity of the whole people.

关键词

乡村康养/康养产业/城乡融合/生成机制/实践类型

Key words

Rural health care/Health care industry/Urban-rural integration/Generation mechanism/Practice type

分类

管理科学

引用本文复制引用

梅雪莹,贾新平,唐玲,贾俊丽,罗海蓉,曹璞渊..基于城乡融合视角的乡村康养产业发展研究[J].江西农业学报,2024,36(7):80-88,134,10.

基金项目

江苏省农业科技自主创新资金项目"基于园艺疗法的植物康养景观营造技术研究"[CX(23)3135] (23)

江苏省社科联精品工程发展规划专项课题"新时代江苏高水平建设和美乡村的内涵、目标与实现路径研究"(23SYC-053). (23SYC-053)

江西农业学报

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