设计2024，Vol.37Issue(16)：6-9,4.
基于符号学理论的胶东红色文创产品设计研究
RESEARCH ON CREATIVE DESIGN OF JIAODONG RED CULTURAL BASED ON SEMIOTICS THEORY
摘要
Abstract
This paper aims to explore the modern transformation and innovative development of Jiaodong red culture,enhance the aesthetic and cultural value of cultural and creative products,and provide new ideas for the design and development of red cultural and creative products.Based on Peirce's semiotic theory,this paper introduces the concept of dynamic objects as the core of design.It makes an in-depth analysis and design translation of the material and spiritual carrier of Jiaodong red culture through the three-dimensional framework of"semantic-context-construct".The paper constructs the design framework of cultural and creative products based on semiotics theory,and carries out Jiaodong red cultural creative calendar products according to the framework.The design framework of cultural and creative products based on semiotics theory can provide new ideas and directions for the design and development of red cultural creative products,promote the integration of red culture and modern life,and enhance national cultural confidence and patriotic feelings.关键词
设计符号学/符号三分论/红色文化/胶东文化/文创产品设计Key words
Design semiotics/Sign tripartite theory/Red culture/Jiaodong culture/Cultural and creative product design分类
社会科学引用本文复制引用
张思悦,刘峰..基于符号学理论的胶东红色文创产品设计研究[J].设计,2024,37(16):6-9,4.
