设计2024，Vol.37Issue(16)：18-21,4.
视觉关联量化评价下文创产品设计应用研究
RESEARCH ON THE APPLICATION OF VISUAL CORRELATION QUANTITATIVE EVALUATION IN THE DESIGN OF CREATIVE PRODUCTS
摘要
Abstract
Aiming at the problem of homogenization of cultural and creative products,this paper constructs a quantitative evaluation model of the application of cultural symbols on cultural and creative products by using visual correlation method,and assists designers in the application evaluation of cultural symbols design.Factor analysis was used to construct the subjective image evaluation index of cultural symbols in cultural and creative products,and the objective eye movement evaluation index was constructed based on literature.Combined with questionnaire and eye movement experiment,the subjective image evaluation and eye movement data were obtained for the application of cultural symbols in cultural and creative products,the correlation between subjective and objective evaluation indexes was quantified,and the correlation between subjective image evaluation indexes,objective eye movement evaluation indexes and physiological dimensions was analyzed.Effective realization of user subjective image evaluation and physiological needs of the mapping between the accurate,help designers predict the changes and trends of user needs,improve product quality.The evaluation model provides a quantitative evaluation model for the research of cultural and creative product design.关键词
文创产品/文化符号/视觉关联/量化评价/熵权-灰色关联分析Key words
Cultural and creative products/Cultural symbol/Visual association/Quantitative evaluation/Entropy weight-grey correlation analysis分类
通用工业技术引用本文复制引用
张琳,刘欣,石丽秀..视觉关联量化评价下文创产品设计应用研究[J].设计,2024,37(16):18-21,4.基金项目
山东社科规划项目(22CLYJ19) （22CLYJ19）
山东省文化与旅游研究课题重点项目(22WL(Z)14) （22WL(Z）
青岛市哲学社会科学规划项目(QDSKL2201125) （QDSKL2201125）
