设计2024，Vol.37Issue(16)：130-133,4.
低度潮饮酒包装创新设计研究
RESEARCH ON PACKAGING INNOVATION DESIGN OF LOW TEMPERANCE DRINKING WINE—BASED ON THE PERSPECTIVE OF CONSUMPTION PREFERENCE OF GENERATION Z
摘要
Abstract
By analyzing the consumption concept of Generation Z,this paper explores the intrinsic connection between the consumption concept and design behavior,as well as the feasible strategy of product packaging innovation and design by taking the example of low tide drinking wine.Summarize the consumer preference of Generation Z and explore the potential connection between popular brand cases and consumer concepts.Package design based on design methods such as shape grammar and color factor extraction.The traditional pattern combined with the modern design method to launch the low tide drinking wine packaging design program.Specific innovative design approaches for local traditional alcoholic beverage packaging from the perspective of Generation Z's consumption preferences are proposed to help combine non-heritage culture with modern design and provide reference for local alcoholic beverage enterprises.关键词
Z世代/消费偏好/低度潮饮酒/包装设计/形状文法Key words
Generation Z/Consumer preferences/Low temperance drinking wine/Package design/Shape grammar分类
通用工业技术引用本文复制引用
刘佳,葛文哲..低度潮饮酒包装创新设计研究[J].设计,2024,37(16):130-133,4.
