现代畜牧科技Issue(8)：131-133,3.DOI:10.19369/j.cnki.2095-9737.2024.08.035
功能性鸡蛋销售模式及实践探讨
Discussion on the Sales Model and Practice of Functional Eggs
摘要
Abstract
With the development of China's digital economy and the increasing demand for high-quality agricultural products,more and more sales platforms choose to fully integrate and innovate characteristic agricultural products with the digital economy,and enter daily life through online marketing models;In recent years,the egg laying industry has developed rapidly and entered a period of severe internal competition.How to break through the bottleneck of the egg laying industry development is the main issue that the industry needs to explore.This article mainly explores the sales model and practice of functional eggs.关键词
数字经济/网络营销/内卷/功能性鸡蛋/销售模式Key words
digital economy/online marketing/internal competition/functional eggs/sales models分类
农业科技引用本文复制引用
谢周松,孙杰龙,刘卫波,陈正波,刘石鹏..功能性鸡蛋销售模式及实践探讨[J].现代畜牧科技,2024,(8):131-133,3.基金项目
湖南省家禽产业体系湘北试验站(2022-2026) （2022-2026）
