中国农业大学学报2024，Vol.29Issue(9)：217-231,15.DOI:10.11841/j.issn.1007-4333.2024.09.19
食品认证标签的消费者偏好异质性研究
Heterogeneity of consumer preference for food certification labeling:Evidence based on choice experiment method
摘要
Abstract
To enrich the diversity of food certification labeling in the consumer market,optimize the decision-making of food enterprises on the use of food certification labeling and improve the construction of the government's system of food certification labeling,based on the choice experiment method,the consumer preference and willingness to pay for food certification labeling are measured with the multinomial logit and latent class logit models.A total of 1 311 consumer samples with pure milk are taken as study object.The results indicate that:1)Consumers'preference and willingness to pay for food certification labeling in descending order is as follows:geographical indication,animal welfare labeling,carbon labeling,organic food labeling,and green food labeling.2)Consumers with lower age and higher education have a higher preference for animal welfare labeling,and those with higher income have a higher preference for carbon labeling.3)Based on the heterogeneity of preference,consumers can be divided into'green and healthy food seekers'who are mostly urban residents and'animal welfare seekers'who are young and highly educated.In conclusion,the heterogeneity of consumers'food certification labeling preference provides a reference basis for food suppliers'certification decisions and the government's certification system arrangements.关键词
食品认证标签/消费者偏好/支付意愿/选择实验法/Logit模型Key words
food certification labeling/consumer preference/willingness to pay/choice experiment method/logit model分类
经济学引用本文复制引用
姜冰,于洋,崔力航,魏艳骄..食品认证标签的消费者偏好异质性研究[J].中国农业大学学报,2024,29(9):217-231,15.基金项目
国家自然科学基金青年项目(72203034,72103177) （72203034,72103177）
黑龙江省哲学社会科学规划一般项目(22JYB223) （22JYB223）
黑龙江省自然基金项目(LH2021G002) （LH2021G002）
