中国农业大学学报2024，Vol.29Issue(9)：244-254,11.DOI:10.11841/j.issn.1007-4333.2024.09.21
供应链视角下农产品高质量商品化多元主体行为策略
Multi-subject cooperative strategy of high-quality commercialization of agricultural products based on the perspective of supply chain
摘要
Abstract
Aiming at the commercialization problems such as the mismatch between the supply quality of agricultural products and the high-quality consumption demand,the imbalance between supply structure and demand structure,the imbalance between supply quantity and demand quantity,and the instability of market price,this study adopts the research method combining evolutionary game and system dynamics to study the multi-agent behavior strategy of the high-quality commercialization of agricultural products from the perspective of the supply chain.The results show that:1)When the difference between the benefits and costs of high-quality commercialization of agricultural products by manufacturers,logistics providers and retailers is greater than the benefits of non-high-quality commercialization of agricultural products,it will help each the agent in the supply chain to evolve towards the realization of high-quality commercialization of agricultural products.2)The reasonable setting of the synergistic revenue-sharing coefficient has a positive effect on the game result.It is more conducive to the game system reaching a stable state.However,the cost of high-quality commercialization of agricultural products and'free rider'revenue has a negative effect on the evolutionary game result.3)Measures such as improving the revenue-sharing system of the main body,using digital technology to strengthen the information sharing of the whole chain of supply chain,improving agricultural support policies and strengthening the dynamic supervision of the government can effectively promote the cooperation of multi-agent in the commercialization of high-quality agricultural products,and achieve the multiple goals of improving the quality,added value,efficiency and brand of agricultural products.This will ultimately improve the quality and efficiency of agricultural industries and increase farmers'production and incomes.关键词
农产品供应链/农产品高质量商品化/演化博弈/系统动力学Key words
agricultural product supply chain/high-quality commercialization of agricultural products/evolutionary game/system dynamics分类
管理科学引用本文复制引用
詹帅,金珊珊..供应链视角下农产品高质量商品化多元主体行为策略[J].中国农业大学学报,2024,29(9):244-254,11.基金项目
国家社科基金青年项目(22CGL023) （22CGL023）
中国博士后面上项目(2023M730889) （2023M730889）
黑龙江省博士后面上项目(LBH-Z22203) （LBH-Z22203）
黑龙江省哲学社会科学基金青年项目(21GLC187) （21GLC187）
哈尔滨商业大学博士科研启动支持计划项目(22BQ32) （22BQ32）
