中国渔业质量与标准2024，Vol.14Issue(3)：16-24,9.DOI:10.3969/j.issn.2095-1833.2024.03.003
中国水产预制菜产品发展现状与消费嗜好分析
Analysis of the development status and consumption habits of aquatic-prepared dishes in China
摘要
Abstract
As technology advances and lifestyles shift,the aquatic-prepared dishes market in China is presented with a growing opportunity.To comprehend its current landscape and consumers'genuine wants,this study investigated products and preferences on three major online shopping platforms,using a mix of online and offline surveys.We found that consumers are inclined towards meals featuring Channa argus,Haliotis,Holothuroidea,and fish maw,with products using seafood as raw materials being more popular than those using freshwater sources.In terms of flavors,a-quatic-prepared dishes offer a diverse range,among which the original taste,spicy-sour,and mala's numbing sen-sation are the most popular flavors.Regarding cooking methods,consumers prefer ready-to-heat products,followed by ready-to-cook,ready-to-cook,and ready-to-eat categories.Common criticisms include small serving si-zes,lack of freshness,subpar quality,high prices,unimpressive flavors,peculiar aftertastes,and excessive addi-tives.To address these challenges,this paper offers insights and potential solutions,aiming to guide the flourishing future of China's aquatic-prepared dishes sector.[Chinese Fishery Quality and Standards,2024,14(3):16-24]关键词
水产品/预制菜/消费嗜好/市场调查Key words
aquatic products/prepared dishes/consumer preference/market research分类
轻工纺织引用本文复制引用
于千惠,梁佳敏,张伊涵,谭雨青,罗永康,余训新,洪惠..中国水产预制菜产品发展现状与消费嗜好分析[J].中国渔业质量与标准,2024,14(3):16-24,9.基金项目
国家重点研发计划(2022YFD2100902) （2022YFD2100902）
温岭市科技局"温岭特色水产品高值化综合开发与产业化"(2022N00001) （2022N00001）
现代农业产业技术体系(CARS-45) （CARS-45）
