国家体育旅游示范基地建设经验、现实 困境及创新发展研究OACHSSCDCSTPCD

Based on literature,interviews and field research,the study explores the construction experiences,realistic dilemmas and innovative development path of national sports tourism demonstration bases.The research found that the construction of national sports tourism demonstration bases have five aspects of experiences,including give full play to the driving effect of new industries,creating a high-level product and service system,forming an ecosystem for the whole industry chain,playing the leading role of"sports tourism+"and constructing a"government-university-base"linkage mechanism.However,the development of national sports tourism dem-onstration bases are still constrained from the difficulties in digital transformation and upgrading,the optimization of spatial structure and layout,the improvement of public facilities and service system,the lagging behind of product innovation and development of the bases,and the test of ecological sustainability.According to the above results,it is proposed to blur the boundary restrictions and carry out the business to be more than one;intelligent,personalized and IP-based help to break the"circle";enrich the product system and improve the diversified comprehensive services;establish a dynamic"orientation-review-regulation"mechanism of the demonstration bases;grasp the fitness and health of all the people;and establish a mechanism to ensure the development of the national sports tourism demon-stration bases.The demonstration bases have been developing with high quality;and the national fitness boom has been grasped to turn"traffic"into"retention",and other five strategies have contributed to the high-quality and innovative development of the national sports tourism demonstration bases.