纺织高校基础科学学报2024，Vol.37Issue(4)：78-87,105,11.DOI:10.13338/j.issn.1006-8341.2024.04.010
智能服装产品属性对消费者购买倾向的影响
Influence of smart clothing product attributes on consumer purchase intention
陈越新 1曲洪建1
作者信息
- 1. 上海工程技术大学纺织服装学院,上海 201620
- 折叠
摘要
Abstract
To investigate the influence of product attributes of smart clothing on consumer pur-chase intention,the stimulus-organism-response(SOR)model was adopted as the theoretical foundation in this article.A hypothetical theoretical model was constructed with smart clothing product attributes as the independent variables,attitude as a mediating variable,and purchase in-tention as the dependent variable.Gender,age,and monthly clothing expenditure are considered as control variables.The empirical analysis was based on the data obtained from the questionnaire survey.The results shows that autonomy,functionality,connectivity,adaptability,novelty,and interactivity of smart clothing all positively affect consumer purchase intention.Autonomy,func-tionality,novelty,and interactivity also positively influence consumer purchase intention through attitude.The effects of age and gender among the control variables are not significant,but monthly clothing expenditure positively impacts consumer purchase willingness.Based on these findings,relevant recommendations are proposed for smart clothing design.关键词
智能服装/产品属性/态度/购买倾向/实证检验Key words
smart clothing/product attributes/attitudes/purchase intention/empirical testing分类
轻工纺织引用本文复制引用
陈越新,曲洪建..智能服装产品属性对消费者购买倾向的影响[J].纺织高校基础科学学报,2024,37(4):78-87,105,11.
