南昌工程学院学报2024,Vol.43Issue(4):1-14,14.
一种基于客户需求挖掘的产品定制化方法与实例研究
A product customization method and its case study based on customer requirement mining
摘要
Abstract
Massive personalized customization is a kind of customized production mode for the personalized requirements of customers,which represents the development direction of modern production.In order to meet the development tendency of massive personalized customization,a product customization method based on customer requirement mining is proposed.The proposed method takes sentiment analysis as the means and review data as the driving force to realize customer requirement mining through product customization feature mining based on product-competitor comparison.Then the product customized improvements are conducted based on the product family architecture,and the genetic algorithm is used to solve the features to be optimized by the review mining to obtain the optimization scheme.In this paper,a case study corresponding to the pro-posed method is carried out.Taking a domestic automatic washing machine as an example,the method is applied to the prod-uct customization improvements,and some in-depth analysis is carried out.Through the demonstration of each step in the whole improvement process of such a case,the effectiveness of the proposed method is verified,which can offer a kind of technical support for the implementation of massive personalized customization production mode.关键词
大规模个性化定制/客户需求/评论挖掘/情感分析/个性化定制/产品族架构/案例研究Key words
massive personalized customization/customer requirement/review mining/sentiment analysis/product family ar-chitecture/case study分类
机械制造引用本文复制引用
肖人彬,詹贵宁,李贵..一种基于客户需求挖掘的产品定制化方法与实例研究[J].南昌工程学院学报,2024,43(4):1-14,14.基金项目
国家自然科学基金资助项目(52275249) (52275249)