南华大学学报（社会科学版）2024，Vol.25Issue(4)：110-116,7.DOI:10.13967/j.cnki.nhxb.2024.0064
符号学理论视角下的农产品品牌设计构建探析
Exploration of Agricultural Brand Design Construction from the Perspective of Semiotics Theory
摘要
Abstract
This paper takes semiotics theory as the perspective to explore the construction of agricultural product brand design under the theoretical framework of Saussure's semiotics and Pierce's semiotics.Through theoretical analysis and empirical research,it reveals the strategy of using symbols in the brand design of agricultural products,and points out the core position of semiotics in the construction of agricultural product brands and its value.Through empirical research,the thesis explores the application effect and opti-mization path of agricultural product brand design under the guidance of semiotics theory at the practical operation level,aiming to pro-vide theoretical basis and practical reference for the innovative design of agricultural product brand,to promote agricultural product brand to realize the transformation and development from product to culture,to enhance the market competitiveness,to increase the in-come of agriculture and farmers,and to promote the development of rural economy.关键词
符号学/品牌设计/农产品Key words
semiotics/brand design/agricultural products分类
社会科学引用本文复制引用
李博昊,沈盈盈..符号学理论视角下的农产品品牌设计构建探析[J].南华大学学报（社会科学版）,2024,25(4):110-116,7.基金项目
安徽省高等学校科学研究项目"皖北非遗手工艺的跨界融合途径研究"资助(编号:2023AH050374) （编号:2023AH050374）
安徽省高等学校科学研究重点项目"乡村振兴视域下皖北农产品品牌模式建构与创新设计研究"资助(编号:2023AH050365) （编号:2023AH050365）
安徽省高等学校省级质量工程项目"皖北民间美术融入高校美术专业教学实践的新探索"资助(编号:2021jyxm1093) （编号:2021jyxm1093）
安徽省高等学校省级质量工程项目"新文科建设背景下皖北民间美术融入艺术学课程的教学实践与探索"资助(编号:2022SX110) （编号:2022SX110）
阜阳市人文社会科学研究专项"乡村振兴背景下设计赋能农产品路径研究"资助(编号:FYSK2022FLH26) （编号:FYSK2022FLH26）
