国际石油经济2024，Vol.32Issue(z1)：69-76,8.
关于本地生活商业模式创新加油站零售业务营销的研究
Research on local life facilitating innovative marketing of retail business in gas stations
张荻萩 1杨子燕 2白云 2李杰 2潘志丽 1李男1
作者信息
- 1. 中国石油集团经济技术研究院||中国石油集团油气市场模拟与价格预测重点实验室
- 2. 中石油昆仑好客有限公司
- 折叠
摘要
Abstract
In order to increase the sales level of gas station convenience stores,the convenience store industry needs to try new initiatives,new technologies,and new modes to cope with the rapidly changing new needs of consumers.By studying the business models of local life industry giants in lifestyle apps,this article conducts a study on the development of local life in gas station convenience stores,analyzes the opportunities that the local life business model brings to the retail business of gas stations,and gives the direction for the application of the local life model in the retail business of gas stations.关键词
加油站便利店/本地生活/商业模式Key words
convenience store at gas station/local life/business model分类
管理科学引用本文复制引用
张荻萩,杨子燕,白云,李杰,潘志丽,李男..关于本地生活商业模式创新加油站零售业务营销的研究[J].国际石油经济,2024,32(z1):69-76,8.
