计算机工程与应用2024，Vol.60Issue(19)：323-333,11.DOI:10.3778/j.issn.1002-8331.2404-0110
考虑物流时效的电商农产品供应链演化博弈研究
Game Study on Evolution of E-Commerce Agricultural Supply Chain Considering Logistics Timeliness
摘要
Abstract
Aiming at the problems of untimely arrival of fresh agricultural products and low purchase intention of con-sumers in the supply chain of agricultural products in the context of live e-commerce,a tripartite evolutionary game model is constructed for e-commerce platforms,logistics enterprises and consumers to analyse the game behaviours and evolu-tionary stabilisation strategies of each party.According to the two scenarios of poor timeliness and good timeliness of lo-gistics enterprises in the market,numerical simulation is carried out by using MATLAB software to explore the key fac-tors affecting the evolution trend of the dynamic system and the evolutionary stability strategy under different levels of an-choring efforts.It is found that:the changes of platform deposit and logistics expectation satisfaction value affect the strat-egy choices of logistics enterprises and consumers when logistics timeliness is poor;the anchor commission ratio and plat-form value-added service input are negatively correlated with the probability of the e-commerce platform choosing to op-erate efficiently when logistics timeliness is good;and the reduction of value-added services for consumers is conducive to the long-term development of the platform and the reduction of costs and increase of efficiency.The results of the study provide recommendations for agricultural supply chains in the context of live e-commerce operations.关键词
直播供应链/农产品运输/物流时效/演化博弈Key words
direct supply chain/agricultural product transport/logistics timeliness/evolutionary game分类
管理科学引用本文复制引用
张芳,张经纬..考虑物流时效的电商农产品供应链演化博弈研究[J].计算机工程与应用,2024,60(19):323-333,11.基金项目
阜新市社科联(2023Fsllx149). （2023Fsllx149）
