计算机与现代化Issue(9)：82-90,9.DOI:10.3969/j.issn.1006-2475.2024.09.014
考虑时序特征的耦合网络环境下社交机器人的舆情引导
Public Opinion Guidance of Social Bots in Coupling Network Environment Considering Temporal Characteristics
摘要
Abstract
In recent years,social bots have garnered significant attention as new participants in the ecosystem of social networks.However,research on them within the country is relatively scarce.To gain in-depth insights into the role and corresponding pat-terns of social bots in the evolution of public opinion,it is necessary to investigate their impact on the evolution of group opin-ions.This study,by considering the Hawkes process manifested in individual activity changes,constructs a time-varying driving mechanism for the formation of social network connections.Simultaneously,it establishes an asymmetric two-layer coupled so-cial network and the corresponding continuous opinion evolution model.The study introduces social bots and explores their guid-ing effects on group opinions.The experimental analysis reveals that the discussion in online social networks about public events heats up and triggers a further increase in the group activity level in offline social networks,aligning with real-world scenarios.Additionally,a very small number of social bots can effectively guide group opinions,demonstrating their practical value.There-fore,setting a certain number of social bots and deploying them early on is an effective strategy for guiding public opinion.关键词
观点演化/耦合网络/时序网络/舆情引导/社交机器人Key words
opinion evolution/coupled networks/temporal networks/opinion guidance/social bots分类
社会科学引用本文复制引用
张耀曾,马静..考虑时序特征的耦合网络环境下社交机器人的舆情引导[J].计算机与现代化,2024,(9):82-90,9.基金项目
国家自然科学基金面上项目(72174086) （72174086）
