摘要
Abstract
In the era of big data,enterprises need to extract valuable information from massive data in order to better understand the market,analyse competitors,predict trends and develop marketing strategies.This paper firstly discusses the status quo of the development and application of big data,and then summarises the significance of the application of big data analysis in enterprise marketing,and finally discusses the application method of big data analysis in enterprise marketing strategy,in order to provide reference for enterprises to formulate more scientific and effective marketing strategy.关键词
大数据分析/企业营销/互联网/信息技术Key words
big data analysis/enterprise marketing/Internet/information technology分类
信息技术与安全科学
