中医教育2024，Vol.43Issue(5)：99-104,6.DOI:10.3969/j.issn.1003-305X.2024.05.715
传播学视阈下中医药院校中华优秀传统文化校园传播路径探究
Exploring the pathways of campus communication of Chinese traditional culture in TCM universities from the perspective of communication studies
摘要
Abstract
The education of Chinese traditional culture is a crucial part of higher education today,especially for universities of Traditional Chinese Medicine(TCM).Enhancing the education of traditional Chinese culture is significant for improving the effectiveness of ideological and political education and the quality of talent cultivation.To advance the educational outcomes of traditional culture in TCM universities,communication theories can be applied to design communication pathways from an information dissemination perspective.This study starts by exploring the value and significance of communicating Chinese traditional culture on TCM campuses.It then analyzes the current status and challenges of traditional culture communication within TCM universities.Drawing on the"5W"model in communication studies,the study designs communication pathways that encompass various aspects such as content,media,audience,and effects of traditional culture communication in TCM universities,thereby aiming to enhance the quality of traditional culture education in these institutions.关键词
中医药/传统/文化/传播/路径Key words
Traditional Chinese Medicine(TCM)/traditional culture/communication/pathways分类
社会科学引用本文复制引用
王月彤,许大鹏..传播学视阈下中医药院校中华优秀传统文化校园传播路径探究[J].中医教育,2024,43(5):99-104,6.基金项目
北京中医药大学思想政治与师德师风工作研究课题(No.2023JSSZYB-14) （No.2023JSSZYB-14）
