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当代图书编辑转型发展的底层逻辑、角色定位与行动路径

张俊胜

出版科学2024,Vol.32Issue(5):29-37,9.
出版科学2024,Vol.32Issue(5):29-37,9.

当代图书编辑转型发展的底层逻辑、角色定位与行动路径

The Underlying Logic,Role Positioning and Action Path of Contemporary Book Editors'Transformation and Development

张俊胜1

作者信息

  • 1. 陕西师范大学出版总社,西安,710062
  • 折叠

摘要

Abstract

The three driving forces behind the high-quality development of the publishing industry,supply side reform,and digital empowerment constitute the underlying logic of contemporary book editors'transformation and development in content production,supply-demand matching,and publishing innovation.In terms of content production,the publishing industry calls for high-quality books with cultural connotations and profound value;in terms of supply-demand matching,supply side reform requires continuously activating the interaction between supply and demand,and accurately focusing on market demand;in terms of publishing innovation,the iteration of technologies such as 5G,Blockchain,and Al has provided rich inspiration and technical support for publishing innovation,greatly unleashing the industry's value-added potential.Based on these underlying logic,the role positioning of contemporary book editors should be mainly cultural defenders,market analysts,and publishing innovators,and it is necessary to achieve transformation and development through three action paths:professional,market,and technical:building a solid professional foundation and ensuring high-quality book content;strengthen market awareness and explore effective ways to connect supply and demand;upgrade technological level and achieve diversified innovation in publishing methods.

关键词

图书编辑/转型发展/内容生产/供需匹配/出版创新

Key words

Book editors/Transformation and development/Content production/Supply-demand matching/Publishing innovation

分类

社会科学

引用本文复制引用

张俊胜..当代图书编辑转型发展的底层逻辑、角色定位与行动路径[J].出版科学,2024,32(5):29-37,9.

出版科学

OA北大核心CHSSCDCSSCI

1009-5853

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