现代农业研究2024，Vol.30Issue(10)：37-44,8.
游客视角下江西省乡村旅游韧性评价与提升策略研究
Study on Resilience Evaluation and Improvement Strategies of Rural Tourism in Jiangxi Province from the Perspective of Tourists
摘要
Abstract
Accurate evaluation of rural tourism resilience is one of the important ways to judge rural revitalization and development.This study selected 346 valid sample data from the perspective of tourists,fuzzy comprehensive evaluation method(FCE)was used to construct an evaluation index system of rural tourism resilience in Jiangxi province from five dimensions:industrialization construction,digitalization construction,service construction,ecological construction and cultural space construction,and the evaluation value of rural tourism resilience was calculated.The results show that the resilience evaluation of rural tourism in Jiangxi Province is not good,and there is still much room for improvement.The promotion and publicity of the spiritual civilization concept of rural tourism is insufficient,the development and utilization of the red and ancient color culture of rural tourism is not high,the service management talents of rural tourism are scarce,the industrial integration of rural tourism is not deep,and the digital construction and development of rural tourism are more balanced.According to the research results,it is suggested that rural tourism destinations in Jiangxi Province should enhance the resilience of rural tourism in such aspects as creating a rural civilized atmosphere,promoting the development of red and ancient cultural tourism,accelerating the digital construction and upgrading,strengthening the service awareness of local residents,and promoting the high-quality integrated development of industries.关键词
乡村旅游/游客视角/韧性/模糊综合评价法Key words
rural tourism/tourists'perspective/resilience/fuzzy comprehensive evaluation method分类
管理科学引用本文复制引用
才凌惠,沈烁,张启尧..游客视角下江西省乡村旅游韧性评价与提升策略研究[J].现代农业研究,2024,30(10):37-44,8.基金项目
江西省教育厅科学技术研究项目"环境改善目标约束下地方政府环境治理研究"(项目编号:GJJ190401) （项目编号:GJJ190401）
江西省社会科学基金"绿色发展理念引领江西经济高质量发展研究"(项目编号:21JL10). （项目编号:21JL10）
