游客视角下江西省乡村旅游韧性评价与提升策略研究OA

Accurate evaluation of rural tourism resilience is one of the important ways to judge rural revitalization and development.This study selected 346 valid sample data from the perspective of tourists,fuzzy comprehensive evaluation method(FCE)was used to construct an evaluation index system of rural tourism resilience in Jiangxi province from five dimensions:industrialization construction,digitalization construction,service construction,ecological construction and cultural space construction,and the evaluation value of rural tourism resilience was calculated.The results show that the resilience evaluation of rural tourism in Jiangxi Province is not good,and there is still much room for improvement.The promotion and publicity of the spiritual civilization concept of rural tourism is insufficient,the development and utilization of the red and ancient color culture of rural tourism is not high,the service management talents of rural tourism are scarce,the industrial integration of rural tourism is not deep,and the digital construction and development of rural tourism are more balanced.According to the research results,it is suggested that rural tourism destinations in Jiangxi Province should enhance the resilience of rural tourism in such aspects as creating a rural civilized atmosphere,promoting the development of red and ancient cultural tourism,accelerating the digital construction and upgrading,strengthening the service awareness of local residents,and promoting the high-quality integrated development of industries.