现代农业研究2024，Vol.30Issue(10)：124-128,5.
基于博弈论与系统动力学的农村电子商务生态系统融合发展策略研究
A Study on the Integration and Development Strategies of Rural E-commerce Ecosystems Based on Game Theory and System Dynamics
摘要
Abstract
In recent years,propelled by proactive policy initiatives,substantial market demand growth,and the significant impact of local sentiments,the e-commerce sector in rural Datong,Shanxi,has experienced rapid development,playing a pivotal role in the rural revitalization strategy.However,the potential for collaborative innovation,efficiency optimization,and value enhancement among the various stakeholders within this system remains underexploited,thereby diminishing the effectiveness of poverty alleviation and agricultural support efforts.To address this,the present study concentrates on the rural e-commerce ecosystem of Datong city,Shanxi,with a particular focus on four principal groups:leaders,key players,supporters,and parasites.These groups are analyzed as primary participants in a game-theoretic framework,leading to the development of an endogenously driven evolutionary game model and replication dynamic equations specific to the rural e-commerce ecosystem.Utilizing system dynamics methods,this study rigorously investigates the dynamics of cooperative symbiosis within the system,examines the evolutionary trajectories and outcomes under different parameter variations,and aims to identify stable collaborative strategies among the four principal groups.The findings offer empirical evidence and strategic policy recommendations for governmental bodies,facilitating the sustainable development of the rural e-commerce ecosystem and advancing the achievement of rural revitalization goals.关键词
农村电商生态系统/乡村振兴/四方演化博弈/系统动力学/模拟仿真Key words
rural e-commerce ecosystem/rural revitalization/four-party evolutionary/system dynamics/simulation分类
管理科学引用本文复制引用
宋建军..基于博弈论与系统动力学的农村电子商务生态系统融合发展策略研究[J].现代农业研究,2024,30(10):124-128,5.基金项目
大同市2022年度科技计划软科学项目经费资助"基于系统动力学的大同市农产品电商生态系统仿真研究"(项目编号:2022077) （项目编号:2022077）
山西大同大学2020年度科研基金项目经费资助"基于系统动力学的大同市农村电商发展对策研究"(项目编号:2020K34). （项目编号:2020K34）
