首都师范大学学报（自然科学版）2024，Vol.45Issue(5)：87-94,8.DOI:10.19789/j.1004-9398.2024.05.011
乡村旅游吸引物对旅游者忠诚度的影响研究:以北京市怀柔区莲花池村为例
Influence of rural tourist attractions on tourist loyalty:a case study of Lianhuachi Village in Huairou District,Beijing City
摘要
Abstract
Tourism attraction is the basis of rural tourism.This paper takes Lianhuachi Village in Huairou District,Beijing as a case study to explore the relationship between tourism attractions and tourist loyalty.The results show that,(1)the most important tourist attractions of Lianhuachi Village are landscape scenery,quiet atmosphere,simple folk customs and special food.(2)The degree of tourist loyalty and place attachment in Lianhuachi Village is not high,and most of the tourists are price-sensitive.Affordable prices are the advantage of Lianhuachi Village.(3)Lianhuachi Village has no outstanding single tourism attraction,and tourists'satisfaction on comprehensive experience of tourism attraction significantly affects their loyalty.(4)Place attachment plays a partial mediating role in the relationship between tourism attractions and tourist loyalty.It is suggested that the development and construction of tourism attractions are valued in rural tourism.Rural areas should give full play to their own advantages,develop their strengths and avoid their weaknesses,enhance tourism attraction and market competitiveness,drive sustainable market development,and comprehensively promote rural revitalization.关键词
乡村旅游/旅游吸引物/地方依恋/旅游者忠诚度Key words
rural tourism/tourist attraction/place attachment/tourist loyalty分类
管理科学引用本文复制引用
刘娜,文谨..乡村旅游吸引物对旅游者忠诚度的影响研究:以北京市怀柔区莲花池村为例[J].首都师范大学学报（自然科学版）,2024,45(5):87-94,8.基金项目
北京市教育委员会基金项目(KM201910028008) （KM201910028008）
