设计2024，Vol.37Issue(17)：4-7,4.
图形创意在老北京布鞋包装设计中的运用研究
RESEARCH ON THE APPLICATION OF GRAPHIC CREATIVITY IN THE PACKAGING DESIGN OF OLD BEIJING CLOTH SHOES
摘要
Abstract
In order to enhance the brand recognition and influence of Old Beijing Cloth Shoes in the market,the use of graphic creativity in the packaging design of Old Beijing Cloth Shoes is explored,and the packaging design of Old Beijing Cloth Shoes based on graphic creativity is proposed.Analyzing the current situation of the packaging design of Old Beijing Cloth Shoes,it is proposed to introduce the concept and technique of graphic creativity to enhance the effectiveness of the packaging design of Old Beijing Cloth Shoes.The importance of graphic creativity in packaging design is discussed in depth to enhance brand image,highlight product characteristics,convey information intuitively,and reflect the characteristics of the times.It has been practically verified that the use of graphic creativity makes the packaging design of Old Beijing Cloth Shoes more innovative and attractive.Through the skillful use of patterns,patterns and other elements,the packaging design presents a rich sense of hierarchy and visual effects,making the product more eye-catching.These strategies enhance the brand identity of old Beijing cloth shoes,further meet the needs of different groups,and provide a new way to improve its competitiveness.关键词
老北京布鞋/品牌形象/包装信息/包装设计/图形创意Key words
Old Beijing Cloth Shoes/Brand image/Packaging information/Packaging design/Graphic creativity分类
通用工业技术引用本文复制引用
袁凡,孙婷,何浩..图形创意在老北京布鞋包装设计中的运用研究[J].设计,2024,37(17):4-7,4.基金项目
江苏省研究生科研与实践创新计划项目(SJCX22_1613) （SJCX22_1613）
