设计2024，Vol.37Issue(17)：16-19,4.
基于田野调查的滩头年画文化创新设计探索
EXPLORATION OF CULTURAL INNOVATION DESIGN FOR TANTOU NEW YEAR PICTURES BASED ON FIELD RESEARCH
摘要
Abstract
The work aims to examine and analyze the current state and progress of the cultural innovation industry of Tantou New Year pictures in Hunan.The methodology is grounded in the historical heritage and inherited value of Tantou New Year pictures,employing field research methods to investigate the current achievements in the protection and innovation of Tantou New Year pictures.It also reflects on and explores the existing issues,such as the"conflict between protection and development"and the"one-sided dissemination of intangible cultural heritage."The results led to the construction of a cultural innovation practice strategy for the new era Tantou New Year pictures,which includes"user experience-based design thinking innovation+cultural connotation innovation in line with the theme of the times+performance form innovation with added craft attributes."Based on this strategy,the woodcut print experience package"Engraving·Dragon"was developed as a cultural and creative product.In conclusion,the current protection status of Tantou New Year pictures is generally good,and significant cultural innovation achievements have been made through various efforts.The future development potential of Tantou New Year pictures will be considerable if cultural and creative products can further enhance the"experience-oriented design"with a focus on craft attributes,empowering traditional culture with a modern perspective.关键词
滩头年画/非遗/文创/体验式设计/新中式Key words
Tantou New Year pictures/Intangible cultural heritage/Cultural and creative products/Experience-oriented design/New Chinese Style分类
社会科学引用本文复制引用
石孟鑫,程石,庞观..基于田野调查的滩头年画文化创新设计探索[J].设计,2024,37(17):16-19,4.基金项目
北京市级"基于文化传播的非遗民间工艺体验性文创产品设计研究与实践——以木版年画为例"大学生创新训练项目(S202410003027),2024 （S202410003027）
清华大学SRT项目"新中式文化创意产品设计"(2411T0696),2023 （2411T0696）
"第三批优质通识课程建设项目",(202358304100224),清华大学,2023 （202358304100224）
