设计2024，Vol.37Issue(17)：149-154,6.
基于KANO模型的浙江省服装类产品需求研究
A STUDY ON THE DEMAND FOR TEXTILE AND CLOTHING PRODUCTS IN ZHEJIANG PROVINCE BASED ON THE KANO MODEL
摘要
Abstract
In order to promote the high-quality development of the garment industry in Zhejiang Province,the article adopts two methods,namely questionnaire survey and offline interview,to study the garment products in Zhejiang Province from the perspective of consumers'demand preferences,and extracts consumers'demands for the high-quality development of the garment products in Zhejiang Province from the five dimensions of demand:design,experience,performance,service,and spirit.Then through the kano model and better-worse four-quadrant analysis method,the various types of demand items are prioritized and categorized by attributes.It is found that consumers'demands for apparel products differ by gender,age,education level,occupation and monthly income,but in general,consumers pay more attention to the service demands of apparel products,such as after-sale service and delivery speed,which have an important impact on consumer satisfaction.关键词
Kano模型/Better-Worse系数/服装类产品/消费者满意度/需求研究Key words
Kano model/Better-worse coefficient/Apparel products/Consumer satisfaction/Demand research分类
信息技术与安全科学引用本文复制引用
张鑫亿,郑喆..基于KANO模型的浙江省服装类产品需求研究[J].设计,2024,37(17):149-154,6.基金项目
浙江理工大学研究生教育教学改革研究面上项目(创新需求导向的艺术设计专业学位研究生职业能力与创新素养培养研究) （创新需求导向的艺术设计专业学位研究生职业能力与创新素养培养研究）
2022年度校级教育教学改革研究重点项目jgzd202211《<视觉传达基础>课程的创新体系建设与实践》 （）
浙江理工大学2022年度基本科研业务费专项资金资助(22196227-Y) （22196227-Y）
浙江理工大学浙江省丝绸与时尚文化研究中心基地成果 （）
浙江理工大学国际教育学院标志性成果 （）
浙江省服装工程技术研究中心成果 （）
