内蒙古民族大学学报（自然科学版）2024，Vol.39Issue(5)：87-91,5.DOI:10.14045/j.cnki.15-1220.2024.05.015
后北京冬奥时期呼伦贝尔冰雪体育旅游发展路径研究
Research on the Development Path of Ice and Snow Sports Tourism in Hulunbuir During Beijing Winter Olympics
摘要
Abstract
With the successful conclusion of the Beijing Winter Olympics and the 14th National Winter Games of the People's Republic of China,the winter sports have attracted unprecedented attention worldwide.These grand events have not only showcased the unique charm of winter sports but also sparked public interest in winter sports tourism.Hulunbuir City,with its unique ice and snow resources and profound ethnic cultural heritage,is embracing a golden opportunity for the development of its ice and snow tourism industry.By deeply analyzing the current state of Hulunbuir's ice and snow sports tourism industry,this paper comprehensively sorts out its significant advantages in terms of ice and snow resources,ethnic culture,and geographical location.It also analyzes the problems and chal-lenges encountered during the development of the industry.In the post-Beijing Winter Olympics era,the develop-ment of Hulunbuir's ice and snow sports tourism should delve into and highlight ethnic and cultural characteristics,creating a unique ice and snow sports tourism brand;actively innovate marketing methods,fully utilize the powerful dissemination of the internet and multimedia platforms to expand the coverage and influence of publicity and promo-tion;strengthen the construction of ice and snow sports talent teams,continuously improve service quality and visi-tor experience,and win market recognition and reputation with high-quality service.关键词
冬奥会/冰雪体育/旅游产业Key words
Winter Olympics/ice and snow sports/tourism industry分类
社会科学引用本文复制引用
凌占一,董爱霞,李晓峰,胡日查毕力格,林剑冬..后北京冬奥时期呼伦贝尔冰雪体育旅游发展路径研究[J].内蒙古民族大学学报（自然科学版）,2024,39(5):87-91,5.基金项目
内蒙古自治区教育厅项目(NGJGH2020357) （NGJGH2020357）
"呼伦贝尔历史文化遗产与中华民族交往交流交融研究"专项课题(2023LSYB12) （2023LSYB12）
2021年呼伦贝尔学院教研重点课题(JYZD2021039) （JYZD2021039）
2021年呼伦贝尔学院科研重点课题(2021FDZD01) （2021FDZD01）
2022年度呼伦贝尔学院科研课题"(2022KGZD05) （2022KGZD05）
2023年呼伦贝尔学院重点建设和特色培育学科课题(2023XKJS07) （2023XKJS07）
2023年呼伦贝尔学院科研横向课题 （）
