摘要
Abstract
Taking the IP innovation of old brands as an entry point,we study the corporate cultural connotation of Guoyuzhonglian to shape the corporate IP image.Taking Wuhan pharmaceutical enterprise old brand Guoyao Zhonglian as the research object,we analyze the historical development of the enterprise and the current problems it faces,and further determine the positioning of IP image design.Starting from the corporate logo symbol and corporate culture,we extract the design elements and color system for the overall IP image innovation.In this way,it seeks to find the way of image transformation for the long-established pharmaceutical enterprises in today's changing society,to establish a full image and recognizable corporate IP image,and to promote the dissemination of the image of traditional Chinese medicine old-fashioned brands.关键词
武汉老字号/国药中联/IP形象设计/企业文化/企业logoKey words
wuhan long-established brand/sinopharm zhonglian/IP image design/corporate culture/corporate logo分类
管理科学
