摘要
Abstract
With the globalisation of economy and the intensification of market competition,the importance of brand design and communication strategy in business administration is becoming more and more prominent.Brand is one of the core assets of enterprises,and good brand design and communication strategy can effectively shape the corporate image,enhance market competitiveness and achieve long-term sustainable development.Brand design involves the creativity and design of product appearance,packaging,logo,etc.,while communication strategy includes the selection and application of brand publicity,advertising,public relations and other means.关键词
工商管理/品牌设计/传播策略/品牌宣传/公关活动Key words
business administration/brand design/communication strategy/brand promotion/public relations activities分类
管理科学
