摘要
Abstract
In order to promote the high-quality development of guava industry in Nansha District,Guangzhou and realize the increase of far-mers'income and prosperity,this study analyzed the guava industry in Nansha District by SWOT mathod based on the development situation of local industry.The analysis results showed that Nansha guava industry has three major development advantages of nature,location and technology,but there are also disadvantages of uneven product quality,insufficient deep processing level and lack of well-known brands,and policy assistance,technological transformation and market expansion form the main opportunities that can be used by its industry,and it is also necessary to cope with the threats and challenges brought by poor risk ability and fierce external competition.To achieve the high-quality development of Nansha guava industry,we should base ourselves on the SO strategic,overcome the inherent disadvantages,rely on promoting large-scale land management,strengthen the level of scientific and technological support,improv the industrial chain,adjust the brand publicity strategy,and gradually solve the problems of product quality,industrial chain and brand.关键词
番石榴/产业战略/SWOT分析/发展建议Key words
guava/industrial strategy/SWOT analysis/development advice分类
管理科学
