系统管理学报2024，Vol.33Issue(5)：1151-1166,16.DOI:10.3969/j.issn2097-4558.2024.05.002
在线医疗平台医生服务绩效研究:基于团队信号视角
Physician Service Performance on Online Medical Platforms:Based on Team Signal Perspective
摘要
Abstract
Based on the signaling theory,this paper seeks to thoroughly investigate the direct impact of demonstration signal and description signal released by team behaviors of physicians on individual service performance in the online healthcare context.Concurrently,it explores the potential interaction between these two types of signals.The panel data of 34 324 physicians over four months were collected from the Good Doctor online platform,and hypotheses were tested using a panel negative binomial model.The results indicate that both team demonstration signal and team description signal positively influence the individual service performance of physicians.Moreover,these two signals exhibit a substitutive relationship rather than a complementary one in affecting the service performance of physicians.Additionally,compared to physicians with higher clinical titles,less experienced physicians do not have effective improvement in individual performance by providing team service channels.The research findings offer practical guidance for improving the functionality of online medical platforms and enhancing the performance of physicians.关键词
在线医疗平台/医生团队/服务绩效/信号理论Key words
online medical platform/physician team/service performance/signaling theory分类
管理科学引用本文复制引用
李元露,邓朝华,邓子豪..在线医疗平台医生服务绩效研究:基于团队信号视角[J].系统管理学报,2024,33(5):1151-1166,16.基金项目
国家自然科学基金资助项目(71971092,72271102) （71971092,72271102）
