摘要
Abstract
In the new era,against the backdrop ofrural revitalization strategies,the integrated development of industrial chains plays an important role in rural economic development.The traditional Chinese medicine industry in Zhenping County,Ankang City is an industry with natural advantageous resources but insufficient development.In recent years,the export of China's excellent traditional Chinese medicine culture and the continuous expansion of the market demand for traditional Chinese medicine have given the development prospects of the traditional Chinese medicine industry in this region broad.This paper takes the traditional Chinese medicinal materials,the first industry in Zhenping County,as the research object,analyzes the development model of the traditional Chinese medicinal materials industry in Zhenping County and the problems and opportunities arising during the development process from the perspective of"three-chain integration",explores the practical feasibility of economic transformation and upgrading in Zhenping County,consolidating the results of targeted poverty alleviation,and improving people's health level,and considers the future development of traditional Chinese medicinal materials in Zhenping County based on government policies.关键词
中药材产业/乡村振兴/三链融合/镇坪县/药文化Key words
Chinese herbal medicine industry/rural revitalization/three-chain integration/Zhenping County/pharmaceutical culture分类
管理科学
