鞋类工艺与设计2024，Vol.4Issue(18)：33-35,3.DOI:10.3969/j.issn.2096-3793.2024-18-011
数字化时代下企业品牌形象设计的创新与发展
Innovation and Development of Enterprise Brand Image Design in the Digital Age
闫悦1
作者信息
- 1. 上海中侨职业技术大学,上海 200000
- 折叠
摘要
Abstract
The digital era is a new era following the industrial era and the information era.The innovation of Internet technology has brought about a major change in the way of communication.As the carrier of corporate culture and product information,the change of the way of communication of corporate brand image design also affects the transformation of the way of production,product structure and management of enterprises.In order to keep pace with the times and adapt to the development of the times,modern enterprises need to innovate and improve in all aspects.First,new requirements have been put forward in the design of brand image.For this reason,this article focuses on the status and characteristics of corporate brand image design in the digital era,summarizes the design methods,and applies modern technology to the innovation and development of corporate brand image design,thus helping enterprises transform and upgrade.关键词
数字化时代/企业品牌形象设计/设计方法Key words
digital age/corporate brand image design/design method分类
社会科学引用本文复制引用
闫悦..数字化时代下企业品牌形象设计的创新与发展[J].鞋类工艺与设计,2024,4(18):33-35,3.
