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AIGC应用场景下品牌设计产业发展路径研究

陆怡鸣 陈晓楹

鞋类工艺与设计2024,Vol.4Issue(18):121-123,3.
鞋类工艺与设计2024,Vol.4Issue(18):121-123,3.DOI:10.3969/j.issn.2096-3793.2024-18-040

AIGC应用场景下品牌设计产业发展路径研究

Research on the Development Path of the Brand Design Industry under the Application Scenario of AIGC

陆怡鸣 1陈晓楹1

作者信息

  • 1. 广东工业大学,广东 广州 510000
  • 折叠

摘要

Abstract

This paper studies the application and influence of artificial intelligence generated content(AIGC)in the brand design industry.AIGC promotes the reform of the brand design industry by improving the efficiency of content production,changing the communication mode and optimizing the resource allocation.By analyzing AIGC's twin ability,editing and creative ability in brand design,it discusses its potential in assisting designers and improving design efficiency and creative level.Under the challenges of extensive design resources,design production validity and original depth,the brand design industry can realize personalized and innovative design solutions by establishing the brand design data platform,realizing the design of controllable production and delivery of AI engine.The application of AIGC technology will promote the brand design industry to better adapt to the market demand,provide more competitive design solutions,and meet the personalized needs of consumers.

关键词

AIGC/品牌设计/设计产业/人工智能

Key words

aigc/brand design/design industry/artificial intelligence

分类

艺术学

引用本文复制引用

陆怡鸣,陈晓楹..AIGC应用场景下品牌设计产业发展路径研究[J].鞋类工艺与设计,2024,4(18):121-123,3.

鞋类工艺与设计

2096-9163

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