鞋类工艺与设计2024，Vol.4Issue(18)：139-141,3.DOI:10.3969/j.issn.2096-3793.2024-18-046
城头山古文化遗址文旅品牌设计现状与策略探究
Exploration of the Current Situation and Strategy of Cultural Tourism Brand Design for Chengtoushan Ancient Cultural Site
熊坤军 1黄彬蓉 1司梦杰1
作者信息
- 1. 湖南工业大学包装设计艺术学院,湖南 株洲 412000
- 折叠
摘要
Abstract
This paper analyzes the promotion value and development status of Chengtou Mountain ancient cultural site in cultural tourism brand construction,and points out that Chengtou Mountain ancient cultural site has made great progress in the integrated development of cultural and tourism,and has gradually formed a cultural brand of"Zhonghuachengzu·World rice source".However,Chengtoushan ancient cultural site still needs further optimization and innovation in brand building,product development and marketing.In view of the problems pointed out,this paper puts forward the strategies and suggestions for the development of Chengtoushan ancient cultural relics cultural tourism brand.关键词
城头山/古文化遗址/品牌设计Key words
chengtou mountain/ancient cultural relics/brand design分类
社会科学引用本文复制引用
熊坤军,黄彬蓉,司梦杰..城头山古文化遗址文旅品牌设计现状与策略探究[J].鞋类工艺与设计,2024,4(18):139-141,3.
