摘要
Abstract
In this study,a survey on farmers'satisfaction with the development of rural tourism and an analysis of its influencing factors were conducted to provide references for the sustainable development of local rural tourism.Five representative villages in Lanling County,Shandong Province were selected as the research area,and a questionnaire survey was conducted on 412 farmers,and the data was analyzed using multiple linear regression method,so as to explore the main factors affecting farmers'satisfaction in the development of rural tourism.The results showed that four influencing factors,including economic growth,infrastructure,policy participation,and cultural protection all had a significant positive impact on farmers'satisfaction.In view of this,in the future development of rural tourism,it should be focused on the aspects of improving the economic income level of farmers,improving infrastructure,expanding farmers'policy participation,and meeting the cultural needs of local farmers.关键词
乡村旅游发展/农户满意度/多元线性回归/山东兰陵Key words
rural tourism development/farmers'satisfaction/multiple linear regression/Lanling Shandong分类
管理科学
