农业展望2024，Vol.20Issue(8)：139-145,7.
"数商兴农"背景下中国农产品直播带货存在的问题及对策
Existing Problems and Countermeasures of Livestreaming Agricultural Products under the Background of Promoting Agriculture through Business
摘要
Abstract
In recent years,Internet agriculture has officially entered people's vision,live e-commerce enables agricultural products to go up,rural e-commerce has developed rapidly,and agricultural products livestreaming has become a new marketing model.In order to promote the standardized,healthy and long-term development of live agricultural products,the No.1 central document for 2022 proposed the implementation of projects such as digital businesses promoting agriculture and promoting e-commerce into the village,which not only provides a major opportunity for the e-commerce platform that strives to do a sinking market,but also provides a new channel for farmers to increase their income,and also poses a new challenge to the development of the e-commerce platform.With the implementation of the project,the development of live delivery of agricultural products has gradually improved,but there are still some problems in its development,such as low added value of agricultural products,serious homogenization of broadcast room,lack of live delivery talents,and imperfect logistics system.Based on this,specific countermeasures and suggestions were put forward from the aspects of improving the processing industry of agricultural products,optimizing the content and form of live broadcasting,increasing personnel training,and improving the logistics system,so as to maximize the benefits of live broadcasting of agricultural products and ensure its long-term high-quality development,so as to promote farmers'income to help rural revitalization and achieve common prosperity.关键词
数商兴农/农产品/直播带货/农产品加工业/产品附加值/乡村振兴Key words
promoting agriculture through business/agricultural products/live delivery of goods/agricultural products processing industry/added value of product/rural revitalization引用本文复制引用
丁晶,孟梅.."数商兴农"背景下中国农产品直播带货存在的问题及对策[J].农业展望,2024,20(8):139-145,7.基金项目
自治区社科基金项目"乡村振兴背景下县域城乡融合可持续发展水平测度、动力机制与优化路径探索"(2023BSH065) （2023BSH065）
