品牌与标准化Issue(6)：133-135,3.DOI:10.3969/j.issn.1674-4977.2024.06.039
浅析网络直播营销珠宝玉石的质量监管
Analysis of Quality Supervision of Jewelry and Jade Products in Online Live Streaming Marketing
方亭 1李玏 1董平飞 1蔡薇 1王金砖1
作者信息
- 1. 南京市产品质量监督检验院[南京市质量发展与先进技术应用研究院],江苏 南京 210019
- 折叠
摘要
Abstract
This article points out that there are problems in the quality supervision of jewelry and jade in online live streaming marketing,such as using inconsistent standards to pass off inferior products,using artificially processed or imitated products to impersonate natural jewelry and jade,forging testing certificates,and consumers lacking awareness of rights protection.Suggestions are also put forward to strengthen the quality supervision of jewelry and jade in online live streaming marketing,effectively protecting consumer rights and promoting the healthy development of the industry.关键词
珠宝玉石/网络直播营销/质量监管Key words
jewelry and jade/online live streaming marketing/quality supervision引用本文复制引用
方亭,李玏,董平飞,蔡薇,王金砖..浅析网络直播营销珠宝玉石的质量监管[J].品牌与标准化,2024,(6):133-135,3.
