刘成坤 1李鸾萍 1陈玉洁 1杨安琪 1徐子雅 1赵乐1
作者信息
- 1. 江西财经大学统计与数据科学学院,江西南昌 330013
- 折叠
摘要
Abstract
Self media platforms provide technical support and carrier support for farmers to participate in rural cultural dissemination and on-line promotion of agricultural products,playing an important role in enhancing the main position of farmers,improving their information envi-ronment,and expanding channels for farmers to increase income and become rich.Exploring the impact of rural self media on rural revitaliza-tion not only provides theoretical guidance for the high-quality development of rural self media,but also has important significance for promo-ting rural revitalization strategies.Based on relevant data from various provinces in China in 2020,this study explores the impact of self media on rural revitalization through entropy weight method,coupling coordination analysis,and grey correlation analysis.The research results show that self media for agriculture,rural areas,and farmers has a certain promoting effect on rural revitalization;the coupling degree between rural revitalization and rural self media in various regions of China is relatively high,but there are differences in the development level and coordina-tion status of the two systems in different regions.It is roughly shown that the coupling coordination degree is relatively high in the central re-gion,while the coupling coordination degree between rural self media development and rural revitalization is relatively low in the northeast and western regions.In order to fully leverage the role of self media in promoting rural revitalization,firstly,it is necessary to increase publicity and enhance farmers'awareness of participating in self media in agriculture,rural areas,and farmers;secondly,we need to strengthen support for self media in agriculture,rural areas,and farmers,and encourage them to promote rural culture;thirdly,we need to enrich the development model of self media for agriculture,rural areas,and farmers,and establish and improve relevant systems;the fourth is to do a good job in su-pervising the content of self media for agriculture,rural areas,and farmers,and guide the healthy and sustainable development of self media.关键词
三农自媒体/乡村振兴/耦合协调分析/灰色关联分析Key words
Rural self-media/Rural revitalization/Coupled coordination analysis/Grey correlation analysis分类
农业科技
