安顺学院学报2024，Vol.26Issue(5)：25-31,7.
基于修正IPA方法的乡村旅游产品价值提升策略研究
Research on Strategies for Enhancing the Value of Rural Tourism Products Based on the Modified IPA Method
摘要
Abstract
Under the background of rural revitalization,rural tourism has experienced rapid develop-ment due to its unique resource advantages,becoming a new driving force for rural economic growth.The value promotion and transformation of rural tourism products,especially the optimization of aesthetic,cul-tural,functional,social and emotional values,has become the core to meet the consumer needs of tourists.The research findings indicate that enhancing the cultural,functional,and social value of rural tourism products is key to improving tourist satisfaction.Accordingly,four targeted strategies are proposed:key improvements,gradual enhancements,moderate adjustments,and maintaining advantages.These strate-gies aim to provide a scientific basis for decision—making in the value exploration of rural tourism products and offer practical guidance for the sustainable development of rural tourism.关键词
修正IPA/乡村旅游产品/旅游产品价值Key words
modified IPA/rural tourism products/tourism product value分类
管理科学引用本文复制引用
陈文强,王免,洪美玉,苏彩婷..基于修正IPA方法的乡村旅游产品价值提升策略研究[J].安顺学院学报,2024,26(5):25-31,7.基金项目
教育部人文社科青年基金项目"共同富裕视域下乡村旅游社区多主体价值共创的机制研究、效果预测与路径优选"(23YJCZH217) （23YJCZH217）
四川省社会科学重点研究基地—四川旅游发展研究中心资助项目"民俗文化传承的旅游活化路径研究"(LYZ23-15) （LYZ23-15）
莆田市科技计划项目"基于品牌化路径的乡村旅游产品价值提升机制研究"(2023SZ3001PTXY12) （2023SZ3001PTXY12）
莆田学院引进人才项目"智慧文旅体验要素对旅游地品牌资产的驱动机制"(2021079). （2021079）
